By Mariola Hinton LL.M. PGDip. 07 May 2017
What does driving a motorcycle have to do with running a business?
Running a business is like riding a motorbike; either you move forward or you fall off. When you ride a bike, you feel free, you feel unstoppable; Motorcycling is a passion, it’s a joy and stress relief, and it’s a way of life…so is running a business!
One of the most important things when running a business is to build strong, positive relationships with people. It is not about building a relationship with a client only, but also with your team members, your friends, and family. All the people that you are surrounded with have an impact on your mindset. Motorcycling induces friendliness among its participants, club membership, World competitions, charity events, and offers the building of long term relationship. So is networking in business. It leads you to future opportunities, sharing knowledge, giving help and gaining advice from people who have more experience than you.
Somebody said, “do it with passion or not at all.” Passion is what drives you. Passion makes you really believe in what you are doing and will allow you to find an unknown creative energy. In a word: whatever you do – do it with enthusiasm. It keeps you going despite the many difficulties that your business might come across. I can’t imagine a motorcycle driver who doesn’t have the passion for it!
Riding a motorcycle gives you freedom, independence and the right to make decisions in your own way just like running your own business. However, with freedom comes discipline. Discipline begins with self-control. Without unnecessary discipline, startups can fail, even if they operate in the best economic environment. Self-discipline leads you to positive ethics; work ethics lead to the achievement of goals. It is important for all team members to know their place and the mission of the company,
In business, with every investment and decision taken, you are excited and adrenaline goes through your veins. You can’t control other drivers, you can’t control market changes either, but you can control yourself by implementing the right decisions at the right time. Running a business is risk-taking, so you have to be prepared for it. The most profitable investments often involve high risks. Such decisions require a belief in the possibility of success, but it must be backed by solid preparation that will allow you to lose the deal with minimal impact in the event if something goes wrong (as so often happens).
Start-up life can be difficult. Being amidst hundreds of things to do with limited human and financial resources, business success often depends on the productivity and effectiveness of the team. That is why one of the main challenges for new business owners is the ability to prioritize what to focus on and concentrate on their limited resources. To have a successful business you should be seen and heard of, otherwise you don’t exist. Every driver knows that if you can’t be heard or/and seen there is possibility of a collision on the way. Social media is today’s channel for advertising and building communities around your products or services. You need at least one social account, preferably more than one. Getting to the customer is very important. Your potential customers are in social media – every day and every hour – do not ignore it. Social media has tremendous power to break through, advertise and build brand credibility that is part of its image.
To set up a business there are no rules about how much experience you should have, but certainly having some selected parameters will give you more confidence and speed up your entrepreneurship development.
The Global Entrepreneurship Monitor 2013 Global Report, prepared by Babson College, states that entrepreneurs are happier than other people. There is always risk in business, just as there is when driving a motorcycle. The difference is that you risk slightly more – your life! However, “whoever doesn’t take risks doesn’t drink champagne”, so you should say yes to your new adventure of entrepreneurship!